Digital Marketing, Search Engine Optimization and Marketing
In the world of business development and branding, going digital is all the buzz. So just what’s digital marketing and how can we this to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit indications of. Essentially any marketing media that delivered electronically is considered digital marketing and advertising.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing near the online marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to plug in to their digital alternatives. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising most often has an electronic marketing connection.
Why the main focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a goal for the digital marketing chest of drawers. Most digital media, including websites, social media and mobile advertising a lot easier to monitor than traditional marketing media such as print press.
For business owners, various forms of digital advertising can be low final price. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are there for businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new marketing.
For consumers, the fast pace of life makes digital advertising a may. When consumers visit need of products and services, gone would be the days of thumbing through a phonebook discover them. Now, we take out our cellular devices or go to our computers for answers – and find them fast.
Digital Marketing 2020
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